Every website will not be suitable for Google news, but if you are maintaining a site or blog that regularly updates regarding one particular category, (for example Child health care, Educational News), then your site might be worth looking into submitting it to Google. Google News offers a showcase and constant feed of the most updated news from around the world on various categories and topics. Promoting your site into Google news is a valuable marketing tool as it will bring you great exposure and a lot of extra traffic. More importantly, it will bring you visitors from all over the world and increase the Backlinks (popularity of the site).
However, the good things in life are never get easy. Every single request to submit a site to Google News will be manually reviewed (by a human not an algorithm) and the vast majority will not be included on the basis that the quality is not high enough. Here are a few tips to help you get accepted.
1. Quality Content: Quality Content helps you by increasing user attention or focus towards your site. Quality content means which should not be junk and should not be duplicate content. This content should be relevant to particular page of your site. This content may have major impact of your site on the readers.
2. Appearance: your site or blog should have good lay out, It should be easy to navigate and should clearly explain for which category your site or blog belongs to, niche or area of news it relates to. In addition, It should be updated at least three times a week with new and attractive articles.
3. Accessibility: Your site should be labeled with clear and easy to understand labels, for example “About Us” and “Contact Us,” containing information about the company, blog or news organization responsible for the content, as well as clearly pointing out who Google (or any other visitor to the site) should contact for more information on anything to do with the site. One other tip – Google like to see a number of contributors to the site, so make sure there are a few people in the “About Us” or “Contributors” section.
4. Tag Images: By adding images for your site pages also you can get position in Google. For that you should properly maintain the img tags with “title” and “alt” attributes. Search engine likes the images, which have the “alt” tag in it. You can do the Image optimization for your site by adding the keywords in alt attributes, Title attributes.
5. Correct Article Format: Every article should have the name of the author, the date of publication and should be classified in the correct category. If possible, try to give all article titles a good hook to entice in the reader and make sure the title does not exceed about 20 words. Encourage people to comment on the articles – the more the site looks like news plus a community, the better your chances of getting into Google News.
Lastly, be polite and honest in your application and explain why you think your site is good enough to be part of Google News.
